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July 19, 2010 / Joseph Liu

The Team Who Made Old Spice Smell Good Again Reveals What’s Behind Mustafa’s Towel | Fast Company

I find this ad campaign to be so successful.  Fast Company’s done a great job of capturing the magic in an interview with Iain Tate, the ad agency’s interactive creative director.

Article link.

July 7, 2010 / Joseph Liu

crowdSPRING: Creative Solutions Platform or ‘Spec Work’ Enabler?

I find the idea of crowdsourcing to be fascinating. Here’s an example of a business that builds on the idea of crowdsourced, iterative design. Such an interesting idea. Article link.

crowdSPRING example image

July 7, 2010 / Joseph Liu

IDEA Spotlight: A Water Filter Easy on the Eyes and the Environment | Co.

An example of how aesthetic design can help promote more sustainable behavior. Article Link

June 11, 2010 / Joseph Liu

The Genius Behind Minority Report’s Interfaces Resurfaces, With Mind-blowing New Tech | Fast Company

Absolutely amazing demonstration of spatial manipulation. Article link.

June 8, 2010 / Joseph Liu

Why Change Is So Hard: Self-Control Is Exhaustible | Fast Company

Fast Company article link.

June 8, 2010 / Joseph Liu

Designers Spin Spidey-Worthy Webs From Packing Tape | Fast Company

Fast Company article link.

May 26, 2010 / Joseph Liu

NIKE “Write the Future” ad

Another aspirational advertisement from NIKE.